A few lovely words from a few lovely clients
“Esther turned my intuition about what my brand needed to look and feel like, and the essence I wanted it to communicate, into a beautiful reality.”
Cara McCarthy
– Founder, DesertSpring Consulting
“Esther’s slotted seamlessly into our virtual team, completely getting what we’ve been trying to do.…”
Esther has been our go-to designer for several years – everything from designing a new brand for our subscription book club to coming up with brilliant concepts for new product ideas and designing our range of virtual gifts that created a whole new revenue line. And lots more besides. Esther’s slotted seamlessly into our virtual team, completely getting what we’ve been trying to do. She’s helped us navigate the tension between interpreting a very well-known, trusted brand and trying new things to reach new audiences, all the while being fun to work with, unafraid to challenge and never intimidated by a deadline.
Neil Gilbert
Innovation Lead, Samaritans
“Esther jumped straight in and took away the stress of the design process, creating beautiful email and social assets with minimal guidance…”
I had the pleasure of working with Esther for a 6-week period when we were in between graphic designers. Esther jumped straight in and took away the stress of the design process, creating beautiful email and social assets with minimal guidance. During her time with us, we underwent a rebrand and Esther understood the new branding immediately – successfully bringing it to life with new creative ideas and suggestions. Reliable and hardworking, no design request was too much trouble and Esther completed each task on time and to brief.
Harriet Pattison
Creative Manager, The Cotswold Company
“I've had so many incredible compliments about Esther's work, and, most importantly, my business has grown as a result.”
I was so lucky to get to work with Esther on my branding for BookBar. BookBar is all about making books social and I wanted it to feel sophisticated and fun at the same time. Esther's was bursting with ideas that took me beyond what I had imagined the brand could look like, and captured the essence of what I wanted to communicate with my customers in ways I would never have considered myself.
Her enthusiasm made her such fun to work with, her honesty, efficiency and organisation meant the process was really smooth and enjoyable, she was always on hand for a quick phone call to chat through an idea, was extremely patient, and went above and beyond the brief in so many ways to create branding beyond my wildest dreams. I've had so many incredible compliments about Esther's work, and, most importantly, my business has grown as a result. I loved working with her so much, I even got her involved in the shop fit! I'm so grateful I chose Esther to work with me on the branding for BookBar, and can't wait to work with her again.
Chrissy Ryan
Founder, BookBar
“At times I felt she put on my shoes and understood what it was like to tread my path…”
Having spent my career thus far working predominantly in schools, my new freelance venture into a wider community was an exciting adventure. Whilst I felt confident in the potential of the new project, I realised that I wanted every encounter each potential client had with me at every stage to be one of the utmost quality and style, giving them a taste of who I am and what I am about.
That was where Esther came in and my instinct told me from the first meeting that I had met someone who really had an eye for detail, a sense of style, but not just hers, someone who it felt at times put on my shoes and understood what it was like to tread my path and indeed the different directions this new journey could possibly lead me. She gave me choice, indeed some very different choices which helped me evaluate the most important parts of the image I wanted to create. She encapsulated my values in a creative, colourful style, values that are reflected in each part of people’s interaction with my brand, and I was truly delighted of the end product. I found Esther approachable, friendly and flexible to work with and would have no hesitation in recommending her to new clients.
Davina Shore
Founder, Davina Shore Music
“Esther helped Maldaba with a particularly difficult rebranding project for one of our products.”
We were too close to the project to do it ourselves, and Esther very professionally and gracefully navigated a complicated, delicate topic (communication for people with cognitive impairments) as well as managing multiple stakeholders with different priorities and perspectives. She was a pleasure to work with, listened extremely well, and synthesised her research into a brand that both we and our customers were delighted with. The new brand has successfully repositioned our product to more accurately sell it, and to appeal to a wider audience. I wouldn’t hesitate to recommend Esther.
Lorenzo Gordon
Director, Maldaba Ltd
“Esther turned my intuition about what my brand needed to look and feel like, and the essence I wanted it to communicate, into a beautiful reality. ”
Having launched an independent business for the first time, I was a novice to what was involved in shaping a brand. Esther guided me through the process with clarity, working with me to develop a real understanding of the substance of the work I do and the impact and contribution I wish to make in the world.
Her process is additive: her competitor and market review gave me fresh insights that are valuable beyond the branding process, and combined with her feel for what I was after resulted in a range of brand ideas that allowed me to expand my thinking and experiment with some intriguing possibilities. I feel absolutely delighted by the final look and feel of the visual identity that emerged through this creative process. Thank you Esther for so skilfully helping me find my bold and professional, yet feminine and hope-inspiring brand identity!
Cara McCarthy
Founder, DesertSpring Consulting