The premise
Panzi Foundation helps survivors of sexual violence in the Democratic Republic of Congo get the healing, justice, and future they deserve, through a holistic community programme and medical intervention. On their 25th Anniversary, the team at Panzi asked me to create a campaign to mark the years of incredible work they’ve undertaken.
I developed a design concept centring on the idea of growth and flourishing, reflecting Panzi Foundation’s positive impact over 25 years. To bring a tactile, human feel to the design, I hand illustrated patterns which emulate the joyful designs of wax fabric, an iconic part of Congolese clothing. Each illustration incorporates themes of plants and flowers to represent growth and flourishing.
The project
Project aspects
Logo Design
Brand Identity Design
Copywriting