The premise & the project
Recharge is a transformative programme built for front-line Paramedics, to develop coping skills, reinforce mental health, and expand understanding of how to proactively tackle the issues that lead to burnout.
I was asked to create the launch brand for Recharge, to drive engagement and awareness without feeling to serious or corporate. Working with the team from the College of Paramedics, I created a brand usein visual devices to reflect the idea of building, transforming and developing, along with a calming tonal palette and friendly illustrations.
I created copy with a supportive tone of voice to reinforce the sense of togetherness and encouragement, using typographic treatments that embolden as you read.
